Website planning and strategy

Learn how to start and grow an effective website.

Essential resources for website success

We've assembled our best resources on website planning and strategy.

This comprehensive guide will help you:

Set your website goals
Create your strategy for an effective website
Reach your ideal customers online
Optimize your online marketing

Every business is different and you'll need to create strategies that are specific to your industry and your audience. The information that we've put together in this essential guide will provide the necessary framework to help you be more effective online.

Popular resources

Plan Your Website for Online Success

Watch the on-demand webinar.

Free website planner

Getting organized is the key to your website's success!

Win customers with your website

Get the free workbook.

Make a website plan

Focus on a minimum viable launch to get your website online

Simplify the entire website process so you can get your website online.

Do these 4 things first, even before your website is online!

Check these essential to-dos off your list.

Follow these 3 steps to set your website's goals

The first thing to do is set your website's goals.

The essentials of an effective homepage

Include these key elements on your website homepage.

Define Your Ideal Customer

An important first step in planning your website, is to create your ideal customer persona.

These are the features your website needs

The "must-have" features for your website depend entirely on the needs of your your business.

How to write a compelling key benefit statement

Your key benefit statement tells your website visitors how you can uniquely help them.

What is a call to action? How to create one for your website

Defining your website's primary call to action is essential to getting conversions from your site.

The easy guide to planning website content

Planning your website content is the biggest step in developing an effective website.

Where to find photos for your website

Find affordable and free photos for your website.

Add "how it works" to your website to increase conversions

Adding a "how it works" section to their website can help many organizations.

What to include on your about page

The about page is where you describe the experience and expertise behind your team and your company.

The contact us page – go beyond a boring form!

When a visitor hits your contact page, they're on the cusp of becoming a lead or customer.

How to create a successful services page

Tell your prospects what you do and how you can help them.

How to choose the right website platform

How do you choose the right platform for your website?

Build trust with testimonials

Testimonials are one of the most effective ways to grow credibility.

The complete checklist to plan your new website

We've put together this handy checklist, so all your new website bases are covered.

Website planning 101: the ultimate guide

To create a successful website, you need a website plan! We've assembled all of the tools you need to get started.

Website strategy

6 steps to grow your website with content marketing

Content collections are an effective and simple content marketing strategy for your website.

How to optimize your website for mobile

If your website isn't mobile-friendly, you could be losing out on a lot of traffic and sales.

Why website content is so important

Many businesses do a great job creating content for social media, but neglect to create ongoing content for their websites; this is a mistake.

The real reason your website isn't converting more customers

Focus your attention on frequent, meaningful interactions over time to improve engagement.

Google Analytics basics for beginners

If you're launching a website, you'll want to see how it performs over time. You can monitor your website's performance by installing Google Analytics.